Shape Singapore's
Mascot Culture. Together.
The Mascot Club is Singapore's only membership community for mascot-owning brands and organisations who want their character to do more, reach further, connect deeper, and create real impact.
🎟️ Apply to Join The Mascot Club
What is The Mascot Club?
The Mascot Club is the brand-facing pillar of The WoW Movement. It brings together organisations that own mascot characters and want to activate them in brand-safe, community-driven ways.
Members gain access to Singapore's only professional mascot owner network, opt-in event opportunities, creative talent, and a platform to fulfil ESG and CSR commitments through character-led storytelling.
Member Benefits
Easy Mascot Logistics
Get invites to events where your mascot logistics are taken care of, as you opt-in to community activations, mascot parades, and public events.
Creative Talent Access
Tap WoW Creative Community talents, access our mascot talent pool that are certified and pick beneficiaries to support.
Go Viral
Leverage the power of community to help your mascot character grow in reach and recognition. Bring your mascot out for play dates.
ESG / CSR Fulfilment
Achieve your social impact goals through character-led storytelling and community engagement.
How It Works
Apply
Submit your mascot profile and organisation details through our Join page.
Get Matched
We match you with the right events, creative talent, and community partners for your goals.
Activate
Participate in curated events, parades, and activations, your mascot does more.
The Mascot Club Members
Ready to give your mascot a community?
Join The Mascot Club and unlock Singapore's most vibrant mascot ecosystem.