Where Mascots
ComeAlive.
The WoW Movement connects The Mascot Club, the WoW Creative Community, and Community Partners, building Singapore's most vibrant character-driven ecosystem.
Company of Good 2026-2028Recognised by the National Volunteer & Philanthropy Centre (NVPC).
We're building Singapore's mascot world.
The WoW Movement is a social enterprise where brands, creatives, and communities come together through the magic of mascot characters. We enable meaningful participation for persons with disabilities, active seniors, and youth creatives, working towards Singapore's First International Mascot Festival.
This isn't just about cute characters. It's about collective impact, skills-based giving, and building a culture where every mascot has a community behind it.
Our full story →Where can you contribute?
The Mascot Club
"You own a mascot. We help it do more."
- Leave the planning and coordination to us
- Certified talent, ready to perform
- More visibility, more play dates
WoW Creative Community
"Your creativity belongs in the real world."
- Learn how the mascot and character industry operates
- Get paid to work with major brands
- Train, grow, and get certified
Community Partners
"Mascots can be powerful tools for social good."
- Co-create events with Singapore's mascots
- Let characters tell your story
- Build partnerships and networks across different sectors
Witness icons evolving.
Dawn Sentinel challenges the fact that a civic icon should not be cast in stone. It is a guardian that constantly evolves according to the voices of the public - an IP that's constantly evolving to resonate with the constant changes of the world. A character-driven art.
Where the magic happens
March 2026Mascot World Cup Singapore 2026
14 mascots. One trophy. Lion City Sailors stadium. Covered by The Straits Times and 8World. Singapore's first-ever mascot soccer match.
Orchard RoadOrchard Road Mascot Parade
Iconic mascots taking over the iconic street, bringing joy, community, and colour to Singapore.
OngoingWoW Creative Community
Skills-based community engagement sessions connecting creatives, students, and active seniors with Singapore's mascot industry.
As Seen In
Meet Singapore's Characters
Featuring some of The Mascot Club members.
Events We Enable 🎪
Need mascot performers, minders or filming talent? We supply trained mascot talent for events, roadshows, exhibitions, commercials and TikTok shoots, and have performed as 50+ brand characters.
🎭 Hire Mascot TalentOur Big Dream
“To establish a globally recognised, community-led platform that culminates in Singapore's First International Mascot Festival, celebrating connection, creativity, and the universal power of characters.”