
Stories That Move Singapore
From Orchard Road to Tampines, from the Mascot World Cup to Dawn Sentinel, here's where the magic happened.
As Seen In
How The WoW Movement's Sing, Shine, Share turned 19 seniors into TikTok stars, with vocal coaching, glamorous makeovers and help from student volunteers from LASALLE and NAFA.
Read article โCoverage of Mascot World Cup Singapore 2026, Singapore's first-ever competitive mascot event held at Lion City Sailors.
Read article โFeature on The WoW Movement's role in building Singapore's mascot culture and community-driven character ecosystem.
Read article โPrograms & Initiatives
From training the next generation of mascot performers to bringing seniors into the spotlight, our programmes create real opportunities across every age group.
Qixi Fest 2026
Celebrating the Festival of Love with the Power of Friendship
The Mascot Club members make it count by being there for each other when it matters most at this year's Qixi Fest, celebrating the traditional Chinese Festival of love with the power of platonic love and friendship. They remind us to treasure the time we have with our friends and loved ones.






Silver Voices, Digital Stages
Empowering Seniors Through Song and Social Media
Old or young, community is community. When we empower one, we empower all. At Sing, Shine, Share, we gathered a group of seniors as well as youth volunteers to build community bonds through performance and confidence building with the help of singing coaching, a glamorous makeover and a safe space for the seniors to express themselves and discovering a passion for singing and performing, as well as learning how to stay connected to their loved ones in this digital age via TikTok.
Supported by Empower Ageing and the SG Partnerships Fund.
๐ฐ As featured in The Straits Times โ





Hair for Hope 2026
Bringing Joy to Family Day for Hope with the Children's Cancer Foundation
Our mascots brought dancing, laughter, high-fives, and hugs to Family Day for Hope 2026, part of the Children's Cancer Foundation's Hair for Hope. DJ Zappy set the beat while Mascot Club friends Otah and Puffy spread smiles among the children, families, and the courageous shavees. Moments like these are exactly why we do what we do, and we're always ready to bring the same energy to more community and charity events across Singapore.





Acting Classes for Active Seniors
In collaboration with GlassDome and RSVP
Empowering seniors to express themselves through mascot performance arts, building confidence, coordination, and community bonds through structured acting and movement workshops.
Study Tour inside a Mascot Factory
Bringing Polytechnic Students Behind the Scenes
An exclusive educational experience giving polytechnic students a rare look inside Singapore's mascot manufacturing industry, from design concept to finished character costume.
Certified Mascot Talent Training Program
Basic Certification at SBS Transit Wellness Village
Singapore's first structured mascot talent training programme, equipping performers with certified skills in mascot operation, safety, and public engagement at the SBS Transit Wellness Village.
Industry Talk at ITE 2026
Inspiring the Next Generation of Mascot Industry Professionals
Sharing real-world insights about Singapore's mascot industry with ITE students, covering career pathways, creative entrepreneurship, and the growing role of mascots in brand storytelling.
Events Gallery
March 2026Mascot World Cup Singapore 2026
14 mascots, Lion City Sailors stadium partnership, covered by The Straits Times and 8World. Singapore's first-ever competitive mascot event.
Orchard Road Mascot Parade
Singapore's most beloved mascots take over Orchard Road in a spectacular public activation bringing joy to thousands of families.
OngoingCommunity Mascot Parades
Neighbourhood mascot parades at Tampines West Weekend Brew Club and community centres across Singapore.
2025Dawn Sentinel Animation Contest
Meet Dawn Sentinel, give Dawn Sentinel a Voice, its moves and story.
WoW Creative Community Sessions
Skills-based community engagement connecting creatives, students and active seniors with Singapore's mascot industry.
UpcomingInternational Mascot Festival
We're constantly growing The Mascot Club to meet and support characters all over the world.
Want to be in our next chapter?
Join The WoW Movement as a mascot owner, creative, or community partner.
Join The Movement โ