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THE MASCOT CLUB DAWN SENTINEL INITIATIVE FOR YOUTH’S (GET INVOLVED) IMPACT (OPTIONAL, BUT POWERFUL) BLOG/ UPDATES BONUS: CTA buttons JOIN THE WOW MOVEMENT FOR BRANDS FOR CREATIVES BOOK A CALL DOWNLOAD PITCH DECK APPLY NOW


About Us
Our Purpose
To give characters a purpose and creativity a platform. To connect the magic of characters with the passion of young, untapped talent. We exist to spark joy, create connections, and build a more support creative community.
Our Purpose
To give characters a purpose and creativity a platform. To connect the magic of characters with the passion of young, creative talent. We exist to spark joy, create connections, and build a more support and inclusive creative community.

Our Vision
To build Singapore's leading human-centric ecosystem where brands, creatives, and communities unite. We envision a future where character-led experiences foster deeper social interaction and our city is celebrated as a global hub for mascot innovation and social impact.
Our Vision
To build Singapore's leading human-centric ecosystem where brands, creatives, and communities unite. We envision a future where character-led experiences foster deeper social interaction and our city is celebrated as a global hub for mascot innovation and social impact.
Our Mission
We build bridges between two groups — purpose-driven brands and untapped youth creatives — creating a connected ecosystem and a cycle of positive impact. By uniting mascots with emerging talent through shared values, we turn characters into vehicles for community-building and meaningful social change.
Our Vision
To build Singapore's leading human-centric ecosystem where brands, creatives, and communities unite. We envision a future where character-led experiences foster deeper social interaction and our city is celebrated as a global hub for mascot innovation and social impact.
A lively showcase where mascots brought joy, connection, and character magic to families and kids.

The Dawn Sentinel Launch
A flagship civic movement commissioning young talent for real world projects that brings a civic icon to life.

Kidzpopcon
Mascot Parade
A lively showcase where mascots brought joy, connection, and character magic to families and kids.

The Dawn Sentinel Launch
Our Mission
We build bridges between two groups — purpose-driven brands and untapped youth creatives — creating a connected ecosystem and a cycle of positive impact. By uniting mascots with emerging talent through shared values, we turn characters into vehicles for community-building and meaningful social change.
Our Mission

We build bridges between two groups — purpose-driven brands and untapped youth creatives — creating a connected ecosystem and a cycle of positive impact. By uniting mascots with emerging talent through shared values, we turn characters into vehicles for community-building and meaningful social change.
Our Collaborations

Kidzpopcon Mascot Parade
A lively showcase where mascots brought joy, connection, and character magic to families and kids.


The Dawn Sentinel Launch
A flagship civic movement commissioning young talent for real world projects that brings a civic icon to life.
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