top of page

THE MASCOT CLUB  DAWN SENTINEL INITIATIVE
FOR YOUTH’S (GET INVOLVED)
IMPACT (OPTIONAL, BUT POWERFUL)
BLOG/ UPDATES
BONUS: CTA buttons  JOIN THE WOW MOVEMENT
FOR BRANDS FOR CREATIVES
BOOK A CALL
DOWNLOAD PITCH DECK  APPLY NOW

wowmovement 1
Event - Dawn Sentinel Launch 2025-233 2

About Us

Our Purpose

To give characters a purpose and creativity a platform. To connect the magic of characters with the passion of young, untapped talent. We exist to spark joy, create connections, and build a more support creative community.

Our Purpose

To give characters a purpose and creativity a platform. To connect the magic of characters with the passion of young, creative talent. We exist to spark joy, create connections, and build a more support and inclusive creative community.

IMG_2315 1

Our Vision

To build Singapore's leading human-centric ecosystem where brands, creatives, and communities unite. We envision a future where character-led experiences foster deeper social interaction and our city is celebrated as a global hub for mascot innovation and social impact.

Our Vision

To build Singapore's leading human-centric ecosystem where brands, creatives, and communities unite. We envision a future where character-led experiences foster deeper social interaction and our city is celebrated as a global hub for mascot innovation and social impact.

Our Mission

We build bridges between two groups — purpose-driven brands and untapped youth creatives — creating a connected ecosystem and a cycle of positive impact. By uniting mascots with emerging talent through shared values, we turn characters into vehicles for community-building and meaningful social change.

Our Vision

To build Singapore's leading human-centric ecosystem where brands, creatives, and communities unite. We envision a future where character-led experiences foster deeper social interaction and our city is celebrated as a global hub for mascot innovation and social impact.

A lively showcase where mascots brought joy, connection, and character magic to families and kids.

Rectangle 59

The Dawn Sentinel Launch

A flagship civic movement commissioning young talent for real world projects that brings a civic icon to life.

Rectangle 60

Kidzpopcon
Mascot Parade

A lively showcase where mascots brought joy, connection, and character magic to families and kids.

Rectangle 59

The Dawn Sentinel Launch

Our Mission

We build bridges between two groups — purpose-driven brands and untapped youth creatives — creating a connected ecosystem and a cycle of positive impact. By uniting mascots with emerging talent through shared values, we turn characters into vehicles for community-building and meaningful social change.

Our Mission

Rectangle 60

We build bridges between two groups — purpose-driven brands and untapped youth creatives — creating a connected ecosystem and a cycle of positive impact. By uniting mascots with emerging talent through shared values, we turn characters into vehicles for community-building and meaningful social change.

Our Collaborations

Rectangle 59

Kidzpopcon Mascot Parade

A lively showcase where mascots brought joy, connection, and character magic to families and kids.

Rectangle 59
Rectangle 60

The Dawn Sentinel Launch

A flagship civic movement commissioning young talent for real world projects that brings a civic icon to life.

bottom of page